Request for Expression of Interest Developing a Traditional and Social Media Presence and Professional Photographs and Info-Graphics (Deadline : February 16, 2017)
- ចេញផ្សាយនា ព្រហស្បតិ៍, 02 កុម្ភៈ 2017 14:52
KINGDOM OF CAMBODIA
Nation Religion King
NATIONAL COMMITTEE FOR SUB-NATIONAL DEMOCRATIC DEVELOPMENT Secretariat (NCDDS)
Request for Expression of Interest
“Developing a Traditional and Social Media Presence and Professional Photographs and Info-Graphics”
1-The Royal Government of Cambodia recognizes the value of decentralized local government, its people and institutions, and the crucial role they play in both service delivery and poverty reduction. Sub-National Administrations (SNAs) provide citizens a first point of contact and they ensure local decision making, resolve local conflicts, and promote local participation. In 2010, the government designed and approved the 10-year National Program for Sub-National Democratic Development (NP-SNDD, 2010-2019). This aims to strengthen local governments. The NP is implemented through multi-year implementation plans. The first plan was from 2011 to 2014 (the IP3, or three year implementation plan); the second is from 2015 to 2017 (called the IP3-II).The local government reform effort is led and coordinated by the National Committee for Sub-National Democratic Development (NCDD), an inter-ministerial body chaired by the Deputy Prime Minister and Minister of Interior. The day-to-day management and coordination of the reform program is implemented through the NCDD Secretariat (NCDDS).
2-Communication within the first IP3 focused almost exclusively on awareness creation. It was largely one way. Although television and radio was used, communication was fairly conservative, relying on a one way transfer of information. There was no clear strategy of changing behavior. While this laid an important foundation, the vision for the second IP3 is more dynamic and more focused on connecting communication to behavioral outcomes, to making communication “more strategic.” The IP3-II describes the need for a clearer set of messages and an awareness (social marketing) approach aimed at changing the behavior of key stakeholders.It emphasizes the importance of more actively involving civil society and improved two way communication. The key output in the second IP3 is:
A Communications Strategy is in use focusing on information sharing between government institutions and between government and the public in a way that clarifies key messages and determines the best way to deliver them to different stakeholder groups.
3-To raise awareness to Cambodia’s citizens and stakeholders, the NCDD Secretariat is seeking a qualified media firm to develop a traditional and social media presence and professional photographs and info-graphics. The consulting firm must be qualified with the characteristics:
•Strong presence in Cambodia;
•Previous experience designing, overseeing and managing communications work
•Preferred experience in working with D&D and local governments
•Preferred experience in working with civil society
•Educational background in communications, public policy, government, public administration, public relations, organizational design, or a related field; and
•Familiar with proven approaches for communication strategies and emergent or innovative approaches, including the use of social media
4. Interested firms must provide updated information indicating that the firm possesses the required qualifications including the relevant past experience.
5. The Consulting Firm will be selected under Quality and Cost Based Selection (QCBS) as described in Ministry of Economy and Finance Procurement Manual, May 2012.Description of the services to be provided and the required qualifications are included in the Terms of Reference. These are available from the NCDD website: www.ncdd.gov.kh/jobsprocurementand from the address below.
The closing date/time is 17:00 hours, February 16, 2017.
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